Nkristina halvorson content strategy for the web pdf won't open

Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Without meaningful content, your website isnt worth much to your key audiences. Mozcon 2015 03 how to do content strategy probably. Content strategy for the web by kristina halvorson is the industrys goto handbook for creating and executing successful content strategies. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristina s meetup insights that could go a long way toward making content marketing. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Kristina halvorson is widely recognized as one of the most important voices in content strategy. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Listen to the podcast, find the books, come to the conference, or join the community. Kristina halvorson, content strategy for the web new rs press 2009 isbn. Well whilst this book wont do it for you, it gives you a really great set of tools to.

Investing in a new content management system wont fix it, either. Content strategy for the web halvorson, kristina on. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Download it once and read it on your kindle device, pc, phones or tablets. Without meaningful content, your website isnt worth much to your key.

Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Expert resources for content strategy professionals and enthusiasts. She is the founder of brain traffic, the coauthor of content strategy for the web. If you continue browsing the site, you agree to the use of cookies on this website. Full ebook content strategy for the web voices that matter any format. We wont clearly define and defend the process to our companies and clients.

Content strategy for the web voices that matter halvorson, kristina isbn. Content strategy for the web by halvorson, kristina. Reading books content strategy for the web voices that. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online.

Content strategy for the web is the most important thing to happen to user experience design in. Content strategy plans for the creation, publication, and governance of useful, usable content. Content strategy for the web explains how to create and deliver useful, usable content for your. Content strategy roadmap 43 slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation with limited eye rolling with our content strategists, the springbox account management team picked up content strategy for the web by kristina halvorson.